Best Free Marketing Tools And Tricks
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MailChimp:
It is one of the best known and used tools. In its free version, you can have up to 2000 subscribers and send 12000 emails per month. Its operation is based on templates that you can customize and save in a very simple and intuitive way. In addition, this tool includes shipping statistics, links, clicks, social networks ...
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Get Response:
It is another of the most professional tools for sending newsletters, it has more than 500 templates and free access to more than 1000 istock images. Their technical support is fantastic. Although it is not free, you have a month trial to use it.
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MDirector:
Another highly recommended option to start with would be MDiretor. This is a tool that allows us to send up to 5000 emails in a month, it is very similar to MailChimp since it also provides us with quite complete statistics. The advantage is that it allows you to withdraw and reload email bonuses in case you need to send your newsletter to a larger number of subscribers. You can also plan bulk shipments for SMS Marketing campaigns.
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Mailrelay:
This platform has a great advantage, it allows you to send up to 25,000 emails and have up to 5,000 subscribers for free. The disadvantages are that the interface is not too intuitive and attractive, you will also need a corporate email to create the account.
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Mailify:
It has more than 800 templates that you can edit and customize, its main advantage is a service that guarantees that all your emails will reach the inbox of your subscribers and thus avoid the dreaded spam folder. This tool is not free, but you can try it for 30 days.
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Doppler:
This platform is very good for those who are starting out in this Email Marketing technique since it only allows us to send emails to 500 subscribers per month, that is, without limit of emails. You can create forms to integrate them on your website and even on your Facebook.
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Mail:
We could say that it is the Spanish version of Mail Chimp. Its characteristics and rates are quite similar, but there are some differences. Acumba mail allows us to send 2000 emails per month compared to 12,000 by MailChimp. On the other hand, on the issue of spam, Acumba works better, and its technical support is in Spanish.
Email marketing tricks:
Use bold to highlight content:
As it is a text that the user is not going to spend a lot of time on, the best thing is that we make the job as easy as possible. Use bold to emphasize those fundamental ideas of your content. Get to know about best Welcome Email templates of 2020 here.
Write using hyphens, numbers or listings:
The content will be apparently more ordered and the user will scan it more easily.
Do not write in UPPERCASE:
The capital letters give the feeling of SCREAM !, so if you do not want to scare your reader and that your email ends up in the trash, do not use them.
Always sign the emails:
Sign the emails to get closer to your users, in this way you will establish a closer relationship with them.
Inverted pyramid structure:
The content must have an internal inverted pyramid structure, that is, the most important thing should be at the top of the message and the least important or most superfluous at the bottom.
Create quality databases:
It is basic, not because having a larger database a newsletter will work better. The best thing is to clean your bases from time to time and eliminate duplicate emails or suspicious emails that do not give us a good feeling.
Respect the periodicity:
Once you have analyzed what is the optimal time to send your shipments, always respect the day and time. That way, your most loyal users will be waiting to receive your emails.
Always use the same template:
It is important to use the same template to reinforce brand branding. A clearly recognizable template can increase interaction.
Personalize the emails with the name:
This is an option that is not usually available in the free versions of the Email Marketing tools. The user perceives a much more direct and personal relationship with the brand if they receive a personalized email with their name.
Add links to images:
Add links to the main images of your newsletter, the user tends to click on the images, so you can take advantage of this trend to redirect traffic to your website.
Post on Tuesdays and Wednesdays:
It has been proven that the best days to send a newsletter are Tuesdays and Wednesdays. Mondays, Fridays and weekends are generally the least suitable days for shipping.
Avoid spam-related words in the subject:
Surely every time you receive an email you automatically filter by the subject, that is the reason why you should avoid using words like: free, free, discounts ... since they are the typical spam email words. In case you need to put one of those words, you can enter it in an image, but try to avoid them in the subject and in the body of the message.
Don't use endpoint in the subject:
The endpoint is very drastic, so you should avoid it if you want your subscribers to open the email.
Use the ellipsis in the subject:
Ellipsis is an ideal resource to create curiosity, take advantage of this to write engaging topics and thus improve the open rate.
Don't abuse calls to action:
It is important that we introduce links to redirect traffic to our website, but it is also important that these links are placed in a clear and intuitive way so that the user has no doubts about where to click. If you abuse the links too much, the user will end up overwhelmed and will end up not clicking on any.
Add real testimonials:
If you can add real testimonials to the content of your email, it will be a very good strategy for your subscribers. Whenever you can, collect the positive opinions that your clients have of you and take advantage of them.
Includes visual elements that add value:
You can support your text with images that add value and brand recognition such as logos, quality certificates, etc. The user will provide much more confidence and credibility.
A balance between promotional information and quality content:
It is inevitable that commercial or promotional content is present in the vast majority of newsletters, you should try to balance this type of information with some quality content. If you only use promotional content, the user will end up marking you as spam.
Provide exclusive content:
It is a very successful strategy, this way your subscribers will feel very special and cared for. It can be a good incentive to gain new subscribers.
Transmit urgency:
You can achieve this by adding messages in the subject line of the type: You can't miss it! o Last days! Of course, we must meet expectations because otherwise, the user will feel disappointed.
